Can Rip The Drip Get You To Stop Wasting Water?

We’ve seen a number of efforts to call attention to countries where drinking water is scarce. But what about excessive water consumption here at home? Shelton Group in Knoxville is calling attention to the problem with a character called Rip The Drip, who shows up exactly at the moment water begins to be wasted.

You can see more of the effort at WastingWaterIsWeird.com, which Shelton Group created in partnership with, Bosch, Kohler, Lowe’s, and P&G.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.