Steve Hall calls this Valentine’s Day spot for Heineken, “yet another ad which portrays men as idiot savants who are easily manipulated by beer and the chance of sex with hot, unattainable women.” Yep. It never gets old because the 21-to-24 year old target market never gets old.
About David BurnI wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.
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