Cali’s Casting Call


California Travel and Tourism Commission is working hard to entice Brits to the Golden State via its new consumer-generated video promotion, California Calling. And what better organic carrot to dangle than the chance to be on TV!?
This particular pitch also has an old-fashioned sweeps–the winner gets a seven-day VIP experience in Tinsel Town.
Here’s an entrant’s video:

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.