Cali’s Casting Call


California Travel and Tourism Commission is working hard to entice Brits to the Golden State via its new consumer-generated video promotion, California Calling. And what better organic carrot to dangle than the chance to be on TV!?
This particular pitch also has an old-fashioned sweeps–the winner gets a seven-day VIP experience in Tinsel Town.
Here’s an entrant’s video:

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Disc golfer. Fan of Kurt Vonnegut, community radio and wolves in the wild. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.