Californians Can Dream

California Lottery is promoting its new Set For Life Scratchers product via this spot from David&Goliath.

According to the press release, the Set For Life Club is a place where anyone can get a taste of the good life, worries don’t exist, and any little “upgrade” you want is within reach. Which is laughable but not all that funny. I know lottery games provide an escape and a glimmer of hope for people, but does the brand really need to lay it on this thick?

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.

Comments

  1. Lottery Balls says:

    Really poorly executed. It looks cheap.