Californians Can Dream

California Lottery is promoting its new Set For Life Scratchers product via this spot from David&Goliath.

According to the press release, the Set For Life Club is a place where anyone can get a taste of the good life, worries don’t exist, and any little “upgrade” you want is within reach. Which is laughable but not all that funny. I know lottery games provide an escape and a glimmer of hope for people, but does the brand really need to lay it on this thick?

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.

  • Lottery Balls

    Really poorly executed. It looks cheap.