Californians Can Dream

August 4, 2011 By David Burn 1 Comment

California Lottery is promoting its new Set For Life Scratchers product via this spot from David&Goliath.

According to the press release, the Set For Life Club is a place where anyone can get a taste of the good life, worries don’t exist, and any little “upgrade” you want is within reach. Which is laughable but not all that funny. I know lottery games provide an escape and a glimmer of hope for people, but does the brand really need to lay it on this thick?

Filed Under: Creative Review

About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.