Caixa Catalunya’s Rates Are Fixed, But They Move

TBWA Barcelona found an interesting use for the following optical trickery. The ad is for a fixed rate financial product.
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[via Ads of the World]

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Disc golfer. Fan of Kurt Vonnegut, community radio and wolves in the wild. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.