Caixa Catalunya’s Rates Are Fixed, But They Move

TBWA Barcelona found an interesting use for the following optical trickery. The ad is for a fixed rate financial product.
[via Ads of the World]

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.