Caixa Catalunya’s Rates Are Fixed, But They Move

TBWA Barcelona found an interesting use for the following optical trickery. The ad is for a fixed rate financial product.
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[via Ads of the World]

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.