TBWA Barcelona found an interesting use for the following optical trickery. The ad is for a fixed rate financial product.
[via Ads of the World]
Caixa Catalunya’s Rates Are Fixed, But They Move
July 17, 2010 By Leave a Comment
About David BurnI wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.
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