Cafe Culture Is American Culture

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Ad Age decided to commission Lightspeed Research to find out whether either New Year’s resolutions or a tough economy were turning latte sippers into bean counters.
The survey results reveal that 60% of Americans have scaled back on fancy or expensive coffee in the past six months; 56% report cutting back just since the beginning of the year. The culprit was overwhelmingly the economy, with 90% of survey respondents saying they are doing so to save money. Upmarket coffee “just cost too damned much,” said one respondent. “I don’t drink as much Starbucks as I did before,” said another.
[Editor’s note: The people surveyed clearly haven’t been to Jim and Patty’s on NE Fremont Street in Portland for a Mocha Borgia (mocha with a slice of orange). If they had, they’d be totally hooked.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.

Comments

  1. mocha borgia = yes, we can

  2. @td – let’s meet up and have one this week