Jonah Peretti, Founder and CEO of BuzzFeed, kindly outlined his media company’s plan for the coming year. He also opted to share the memo on LinkedIn, “so future BuzzFeed employees could read it too.”
His seventh main point in the plan concerns Advertising on BuzzFeed.
Part of being a great business, is being a ‘must buy’ for advertisers who have many options. This means giving advertisers the full advantage of our scale, our data, our creative team, our social and mobile reach, and our technology platform… In the coming years we will expand BuzzFeed University to train brands and agencies in the ‘BuzzFeed way’, we will launch a branded video studio in LA to compliment our creative team in NYC, we will grow our partnerships with Facebook and Twitter to expand buys beyond BuzzFeed, and we will develop our social homepages product to power social advertising across the web. We have the ability to solve our clients biggest challenges with a unique combination of technology, content, scale, and expertise.
CEOs do get juiced on their own talking points, I understand that. And hey, if AdPulp was raking in the BuzzFeed cash pile, I might be the one issuing talking points. Regardless, let me ask you are you prepared to attend BuzzFeed University and learn the BuzzFeed way?
Hey, I can hear you groaning from here. But ad people have been notoriously slow on the digital uptake. Given how much money this reluctance to be disrupted has cost the industry, and how dumb it makes traditional ad people look, perhaps now is the time to listen to Professor Peretti. What do you think?