Buzz Marketing Causes Bit Of A Headache

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Like the VW suicide bomber spot I’ve tried to avoid, I also intentionally passed on the “Andrew Fischer’s head as clever media buy” story. So, why cover either story now? Because it’s believed both are hoaxes.
According to comments made on Adrants, the wining eBay bidder for ad space on the Omaha man’s head, Melody de Rivel, is the daughter of Snore Stop’s CEO. de Rivel’s winning bid totaled $37,375.
Now rumor has it that the two pranksters went to college together and that this whole thing is a publicity stunt. Rumors are also circulating that someone at VW greenlighted the recent suicide bomber spot, which has spread over the net like cancer.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. After working for seven agencies in five states and freelancing for several more, I ventured out on my own in 2009. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing effective integrated marketing solutions to mid-market clients.

Comments

  1. Marketing Vox is reporting that Lee and Dan have now denied VW had anything to do with the viral TV spot, reversing earlier claims.