Buy Google’s Airtime (If You Can)

Market Watch picks up on a possible rough spot for Google as they seek to push beyond online ad revenue (their bread and butter).

Google Inc.’s nascent radio advertisement business, known as Google Audio, has run into an unexpected snag: it seems Google doesn’t have access to enough radio airtime for would-be advertisers to thoroughly test out the initiative, an analyst said Monday.
Several news reports Monday claimed that Google is deep into negotiations to buy a large swath of airtime from CBS Radio. By doing so, Google could stave off the domino-like effect of the airtime shortage, which may mean delays introducing Google Audio to a much broader audience.
A Google spokesman, in an email, said “participating advertisers have access to a wide range of inventory including more than 700 stations spanning more than 200 metro areas. We will continue to make available more stations and inventory to an increasing number of advertisers next year.”

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.

  • Russell

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  • Russell

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  • http://airtime Russell

    I have no air time I need this

  • http://airtime Russell

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  • http://airtime Russell

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  • http://airtime Russell

    I have no airtime i trust googl!

  • http://airtime Russell

    I have no airtime I need this

  • http://airtime Russell

    I have no airtime I need this