Market Watch picks up on a possible rough spot for Google as they seek to push beyond online ad revenue (their bread and butter).
Google Inc.’s nascent radio advertisement business, known as Google Audio, has run into an unexpected snag: it seems Google doesn’t have access to enough radio airtime for would-be advertisers to thoroughly test out the initiative, an analyst said Monday.
Several news reports Monday claimed that Google is deep into negotiations to buy a large swath of airtime from CBS Radio. By doing so, Google could stave off the domino-like effect of the airtime shortage, which may mean delays introducing Google Audio to a much broader audience.
A Google spokesman, in an email, said “participating advertisers have access to a wide range of inventory including more than 700 stations spanning more than 200 metro areas. We will continue to make available more stations and inventory to an increasing number of advertisers next year.”