Buy Buy

People backed their not new cars away from their houses with upside down mortgages over the holiday weekend and went shopping. Let’s hear it for America!
The National Retail Federation’s 2008 Black Friday Weekend survey–which measured Friday and Saturday, and used estimates for Sunday–indicates that some 172 million Americans shopped in stores and Web sites over Thanksgiving weekend, an increase from last year’s 147 million. NRF estimates shoppers spent an average of $372.57–a 7.2% jump from the $347.55 spent last year, with total spending projected at $41 billion.
“Pent-up demand on electronics and clothing, plus unparalleled bargains on this season’s hottest items, helped drive shopping all weekend,” the trade group says in its release.
For those who didn’t get their retail on this weekend, may I remind you that today is CyberMonday. 80 million people are expected to make online purchases today. I, for one, refuse to be left out.
[via Media Post’s Marketing Daily]

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.