Buttered Up Dishes On Pinterest Help Feed The Hungry

Hunger in America. These are words that ought to be incomprehensible to us, but sadly they’re not. For 1 in 6 people in the United States, hunger is a reality.

Pin a Meal. Give a Meal.-1

In a nation that grows as much food as we do, this rate of hunger is a crime. Yet, we have no Hunger Police to round up the perps. So, we’re left to do what we can through direct service, charitable organizations and corporate concerns.

For example, Land O’Lakes is working with hunger-relief charity Feeding America to address the problem.

Care of Colle+McVoy in Minneapolis, Land O’Lakes new “Pin a Meal, Give a Meal” promotion encourages people to share recipes on Pinterest. For every Land O’Lakes meal pinned, the company will donate $1 to Feeding America. Miraculously, this one dollar provides eight meals to those in need.

Feeding America helps provide 37 million low-income Americans with emergency food assistance each year.

Previously on AdPulp: Wealth Accumulates In Pockets

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.

Comments

  1. I never realized so many people in America are going hungry. I think that is it great that Land O’Lakes is working with the hunger relief program. Every penny counts. The “Pin a Meal, Give a Meal” is a great idea. Millions of people around the United States use Pinterest and can easily contribute to this cause. Every dollar contributes to eight meals… That can feed a person for a few days. Feeding America is a great way to help the hungry. I know I will spread the word about “Pin a Meal, Give a Meal.”