But Jeff and Rich, There’s No Car In This Ad

no_car_in_this_ad.jpg
[via The New York Times]

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.

Comments

  1. It’s interesting that they leaked this ad to the New York Times and the website (where the body copy is continued) isn’t up yet.
    Hyundai, as I can personally attest to, is gunning for Toyota’s brand territory. And they’re not going to do it by showing cars all the time. They need to get into the consideration set of people looking for a new car, which often times they haven’t been.
    The quality of their cars has come a long way–which I didn’t know until I test-drove one. And bought it.
    Although a big fat sumo wrestler is an odd choice for a Korean brand. Isn’t it?

  2. No car is cool by me. If they’re going for rebranding, better to start with a Sumo that’ll make me read copy than yet another car pic I’ll gloss over.

  3. Although a big fat sumo wrestler is an odd choice for a Korean brand. Isn’t it?
    My thoughts exactly.