Burnett Lets Its Light Shine Down

from Lewis Lazare: On Wednesday, Leo Burnett formally launched a Musical Artist in Residence program in hopes of bringing today’s musical artists and the creative side of the advertising industry in closer harmony.
This week, Burnett welcomed its first musical group, the multi-platinum rock band Collective Soul.
C_Soul.jpg
Cheryl Berman, Burnett chairman and its outgoing chief creative officer, said having the musical artists in residence will help them get a better feeling for where the artists’ music can fit into ad campaigns in development.
While in residence, artists also will be able to explore how to create and license music specifically for advertising purposes.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.

Comments

  1. BAD PUN ALERT:
    Now they’ll be called “Collective Soul-d Out”
    hahaha
    too much coffee today.