Budweiser.com Traffic Surged 594% On Strength Of Super Bowl Media Buy

BL Ochman wrote the following text (all I did was write the headline): Never mind not integrating their campaigns with new media, several advertisers didn’t even include a URL in their multi-gazillion-dollar Super Bowl commercials!
That’s completely ridiculous in light of comScore Networks research showing that some advertisers, led by Budweiser, saw huge spikes in website traffic while and immediately after their commercials aired.
whopper_bowl.jpg
Not on the traffic spike list: Burger King. How come? Crispin Porter’s ad sent viewers to the easy-to-misspell whopperettes.com instead of Burgerking.com.
You gotta sell the product guys, not your own cleverness. Doh. And, hey, the King is just creepy.
Madison Avenue, especially some of the planet’s largest ad agencies, has had 10 years to get the Web, and it’s still a wild frontier to them. Wake up you guys. Get over yourselves!
Start talking to customers, bloggers, and consultants with new media experience. Get with the program. Or you can just keep talking to yourselves.

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About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • http://www.danny-g.net Danny G

    Well, they got a buttload of people to go to subservientchicken.com, so maybe spelling’s not the problem.

  • tom

    Yes, it might not be the spelling. Perhaps it’s the matter of the spot not connecting with people. Perhaps the King has jumped the shark – or “Whopurette”, as the case may be….

  • nancy

    c’mon
    the king is just King Friday from Mr. Rogers Neighborhood in another incarnation. Mr. Rogers must now be a comedian in his present -next- life or getting even in a different kind of way.
    Don’t you notice some of the stuff that “young”, “fresh”, faces put out is just manifestations of things from their childhood? Or is that too Freudian. “Mein Gott…himmlischer Freude!”
    (Excuse the deutsch)

  • Carl LaFong

    I think Danny G and Tom are on to something. Not only did “Whopperette” fail to drive droves of viewers to the website, it didn’t crack the top ten in USA Today’s viewer survey. Nor, for that matter, was it one of the 10 most TiVo’d commercials. (And yet the criticially reviled Mr. Spock spot was. Go figure.)
    The funny thing is, “Whopperettes” has gotten glowing reviews from some members of the ad intelligentsia, like Bob Garfield and Barbara Lippert. Which maybe goes to show just how out of touch they — and we as an industry — are from the people these ads are aimed at.
    By the way, Nancy, good call on King Friday. First time I’ve seen anyone pick up on that.

  • http://www.jonathanhernandez.com Jonathan Hernandez

    King Friday from Mr. Rogers, great call! I thought the commercial was just… creepy. I smirked at the violent notion of the Whopperettes dogpiling each other, but I’d bet if I was a kid I would have been frightened.

  • nancy

    First time I saw the king that’s what I thought. But then I like Mr. Rogers for little kids and have seen all of his operas and many of his shows.
    Please tell me that everybody recognised Nancy Sinatra’s boots in those exact same steps in the Pizza Hut ad. There wasn’t even an ironic twist at the end as a creative boost on the complete reliance of an old theme. Did I miss it?

  • http://www.adrants.com Steve Hall

    David,
    I always find a few good things on your site here but, and I’ve refrained from saying anything about this for a long time, your practice of pasting content from other’s blogs and news organizations without adding much, if any, of your own words is, well, troubling.
    Sure blogging is about linking and all that but many bloggers, myself included do a lot of hard work to write original stories that, while yes they may link to other content, provide the reader with something new, informative, insightful and hopefully rewarding.
    Your blog is getting a lot of notoriety now and sooner or later people may not take kindly to this editorial approach. Of course, it’s all a matter of opinion and up to the individual blog publisher to determine how they want to provide content but when, 3-4 years ago I promised myself I’d never blockquote from another site ever again, suddenly the voice of Adrants was born and readers flocked. Apparently, I have something to say that other people like. No doubt you do to as I’ve seen when you do write your own stuff but you will find, and I say this through experience, your product will be much more interesting if it is delivered in your own voice.
    Pompous lecture over:-) Carry on.

  • http://adpulp.com David Burn

    Thanks for your sage advise, Mr. Hall.
    One thing we do here is provide a clipping service of the daily ad news. That’s a conscious decision on my part.
    If you’d like me to not point to your “original” stories, please let me know. I’ll honor your request and any others I receieve.

  • http://www.whatsnextblog.com B.L. Ochman

    I don’t think you should be so quick to get huffy with Steve Hall. He has a point.
    It’s not that I don’t want you to point to my stories. It’s that you used my post verbatim but did not put it in quotes and say “B.L. Ochman wrote:….
    That is what I do on my blog and what I would appreciate you doing when you quote me in the future.
    That is also what my and a lot of other bloggers’ Creative Commons licenses require when our content is used.
    What you wrote is the headline, and it’s a good one. There is a way to do this that is fair, and it’s not the one you have chosen to use.
    B.L. Ochman

  • http://www.adpulp.com/archives/2006/02/adpulp_tied_to.php AdPulp

    AdPulp Tied To Whipping Post

    Did I miss the mandatory ad blog etiquette meeting? I must have, because not one, but four, prominent ad bloggers have gone out of their way to school me recently. Ad-Rag’s DaBitch wanted to know why I felt the need…

  • http://adpulp.com David Burn

    Note: This post has been updated to meet Ms. Ochman’s attribution standards.

  • http://www.whatsnextblog.com B.L. Ochman

    Thank you very much David. I appreciate it.
    BL