Bud.TV In The Shop For Repairs

When you go to market with a new product or a new campaign for that matter, you have one chance to make a first impression. Which leaves Anheuser-Busch in a quandry as it seeks to fix Bud.tv.
According to Brandweek, A-B is in the process of adding shorter videos and the brewer wants to make its Bud.tv programming more edgy. This, despite an acknowledgment from St. Louis that the site didn’t draw even enough traffic last month to even be measured.
“At this point I don’t know how you get back in if you blow it because you’re branded with the corporate stink of ‘We don’t understand this [online] world’,” said Angela Calman, president of Calman Media, a vlogger consultancy in Washington and publisher of Mediamogirl.com.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Disc golfer. Fan of Kurt Vonnegut, community radio and wolves in the wild. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.