Budget Concerns Are One Thing, Innovative Thinking Is Another.

Here’s the headline I’m seeing this morning in The Wall Street Journal:
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With a headline like that, I don’t see much point in digesting the story. But I did so for you dear reader. The Journal refers to “experimental” budgets hitting the cutting-room floor.
News flash: all marketing is experimental. Kind of like fishing.
I will agree with this notion, however:

“I can’t see us selling virtual worlds to anybody right now,” says Lars Bastholm, an executive creative director at independent digital marketing shop AKQA.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.