Here’s the headline I’m seeing this morning in The Wall Street Journal:
With a headline like that, I don’t see much point in digesting the story. But I did so for you dear reader. The Journal refers to “experimental” budgets hitting the cutting-room floor.
News flash: all marketing is experimental. Kind of like fishing.
I will agree with this notion, however:
“I can’t see us selling virtual worlds to anybody right now,” says Lars Bastholm, an executive creative director at independent digital marketing shop AKQA.