Budget Concerns Are One Thing, Innovative Thinking Is Another.

Here’s the headline I’m seeing this morning in The Wall Street Journal:
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With a headline like that, I don’t see much point in digesting the story. But I did so for you dear reader. The Journal refers to “experimental” budgets hitting the cutting-room floor.
News flash: all marketing is experimental. Kind of like fishing.
I will agree with this notion, however:

“I can’t see us selling virtual worlds to anybody right now,” says Lars Bastholm, an executive creative director at independent digital marketing shop AKQA.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.