Bud Hits The Mini Screen

According to Adweek, Anheuser-Busch is jumping onto the digital media bandwagon with a new set of ads for more than 1 million subscribers of mobile television provider, mobiTV.
The Emeryville, Calif.-based company’s service is available in the U.S. through Sprint, Cingular and Alltel.
“The 21-35-year-old beer drinker is increasingly tech savvy, seeking out the latest gadgets and technology, not just for fun, but in order to stay informed,” said Tim Murphy, A-B senior director for creative development, in a statement.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.