Bubbles Preceed The Bath

USA Today’s tech guru, Kevin Maney, is soft on Web 2.0.

The tech industry is frothing. It is spewing companies and Web doohickeys and blog amalgamizers and Internet contraptions like video social-networking wiki cooking sites.
Money is flying into ventures that most people east of Palo Alto, Calif., would find incomprehensible.
Web 2.0 is a broad term for a new generation of websites that are more interactive and multilayered than the 1990s batch of websites. And right now, Web 2.0 is like a water balloon being filled by a fire hydrant. Industry jokesters call it Bubble 2.0.

Yeah, but it makes for excellent fodder.
[UPDATE] Test your Web 2.0 “awareness.”

About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.