Adweek upgraded their site design.
Let’s keep the advertising industry alive as you go to the polls today and rearrange change for the next 9 months.
NEW YORK Political campaign spending on advertising media and marketing services is expected to soar 43 percent to an all-time high of $4.5 billion in the 2008 election cycle, according to a just-released analysis from ad and marketing research firm PQ Media.
F O U R P O I N T F I V E B I L L I O N
America be proud that we know what’s important and where to spend money, publicly or privately. Excuse me candidates…what needed changing besides the nappies from all the bullshit
it’s fat Tuesday, I don’t know if I’ll be excessing today or preparing for my fast.
Other reports say only
T H R E E B I L L I O N
but a breakdown:
A Lehman Brothers report on 2008 online political ad revenue published last week is bullish, especially when compared to another recent forecast. The analyst firm predicts political advertisers could spend over $110 million on Web ads this year, with less than half that amount coming from presidential election-related advertising. Indeed, Lehman Brothers Analyst Douglas Anmuth believes the portion of ad spending online by political campaigns, pegged at 3.6 percent, will double by the midterm elections in 2010, and could hit double digits by 2012.
As reported by ClickZ News last month, Yahoo served up the lion’s share of presidential campaign ad impressions in 2007, according to Nielsen Online AdRelevance information. Nearly 90 million ad impressions from the candidates, or 32 percent, ran across Yahoo, and MSN grabbed about 30 million or 11 percent of display ads run by presidential hopefuls. Excite and AOL also scored a chunk of ad dollars from the presidential campaigns.
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