Brownstein Shows Big Time CDs How Online Advertising Works, Lands Job

Alec Brownstein came up with a brilliant way to get the attention of the creative directors that he wanted to work for–he bought their names as search terms on Google, knowing that people will invarably Google themselves.

When the CDs Brownstein targeted did, in fact, Google themselves, his paid result which appeared at the top of the page said, “Googling yourself is a lot of fun. Hiring me is fun, too.” And he was right. Brownstein now works as a senior copywriter at Young & Rubicam/NY.
[via Mashable]

About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.