Brooke Shields He Ain’t

What the hell is this?

It’s Deutsch’s first work for VW, according to Brian Morrissey of Adfreak. Morrissey reminds, “for every ‘Whassup?’ that gets ingrained in pop culture, there are an untold number of failed attempts by advertisers to gin up some kind of ‘cultural movement.’” Right. I hope this campaign fails fast, or gets better in a hurry.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.