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Brits Complain About Lack Of Content

November 28, 2005 By Leave a Comment

Digital Spy: Ofcom has upheld 23 complaints over the frequency of ad breaks during Channel 4′s Lost.
Viewers had complained that the breaks were too close together and lasted too long, and that the programme often began early and finished late.
Channel 4 said that “in order to compete commercially with other terrestrial channels it was necessary to maximise the number of breaks in popular programmes, and also to take the maximum allowed amount of advertising”.
The first part of the programme consisted of a reprise of key events from the last episode and credits often lasting up to 5 minutes before the programme proper began, reducing the amount of new editorial material for each episode to only around 36 minutes.

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About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.