British Pop Star Runs Into the Light for Nike+

To help Nike Running UK engage with an aspirational young female audience, AKQA created a short film ‘Music Runs Ellie’ which launched today as part of a wider social media campaign for Nike+.

Ellie Goulding, who has just finished a sold out tour of the US, managed to fit time into her hectic schedule to train for Run to the Beat, powered by Nike+, London’s Music Half Marathon which took place on September 25, 2011.

As part of her collaboration with Nike, Ellie also released an exclusive mix inspired by her love of running. ‘Run into the Light’ works seamlessly as a 30-minute running aid, with peaks and troughs that sync perfectly into the rhythm of a run.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.