Britain Says Fat, Balding Guys Belong In Beer Ads, Not Good-Looking Dudes

I just have a hard time believing this article, but here ’tis, from the Times in Britain:

Drinks companies have been ordered to hire paunchy, balding men for advertisements to meet new rules forbidding any link between women

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About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.

  • http://www.psfk.com Piers Fawkes

    The law has always been that you can’t portay that drinking alcohol makes you sexy. It’s fair enough, I think.
    It’s not as bad as the law they have that you can’t promote speed and power in car TV ads – but then again, if you look at the complete lack of originality in US car advertising (cue: Squealing wheel, quick dodge) – and even US drinks advertising – then maybe creating a few barriers actually aids creativity. Cheers to the Brits on this one!

  • http://www.hailtheale.com/blog/_archives/2005/7/29/1088969.html Hail the Ale!

    Brits: Beauty in the Eye of the Beer Holder

    According to The Times:

    Drinks companies have been ordered to hire paunchy, balding men for advertisements to meet new ru…