Britain Says Fat, Balding Guys Belong In Beer Ads, Not Good-Looking Dudes

by Dan Goldgeier on July 27, 2005

I just have a hard time believing this article, but here ’tis, from the Times in Britain:

Drinks companies have been ordered to hire paunchy, balding men for advertisements to meet new rules forbidding any link between women

http://www.psfk.com Piers Fawkes

The law has always been that you can’t portay that drinking alcohol makes you sexy. It’s fair enough, I think.
It’s not as bad as the law they have that you can’t promote speed and power in car TV ads – but then again, if you look at the complete lack of originality in US car advertising (cue: Squealing wheel, quick dodge) – and even US drinks advertising – then maybe creating a few barriers actually aids creativity. Cheers to the Brits on this one!
http://www.hailtheale.com/blog/_archives/2005/7/29/1088969.html Hail the Ale!

Brits: Beauty in the Eye of the Beer Holder

According to The Times:

Drinks companies have been ordered to hire paunchy, balding men for advertisements to meet new ru…