Britain Says Fat, Balding Guys Belong In Beer Ads, Not Good-Looking Dudes

I just have a hard time believing this article, but here ’tis, from the Times in Britain:

Drinks companies have been ordered to hire paunchy, balding men for advertisements to meet new rules forbidding any link between women

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.

  • http://www.psfk.com Piers Fawkes

    The law has always been that you can’t portay that drinking alcohol makes you sexy. It’s fair enough, I think.
    It’s not as bad as the law they have that you can’t promote speed and power in car TV ads – but then again, if you look at the complete lack of originality in US car advertising (cue: Squealing wheel, quick dodge) – and even US drinks advertising – then maybe creating a few barriers actually aids creativity. Cheers to the Brits on this one!

  • http://www.hailtheale.com/blog/_archives/2005/7/29/1088969.html Hail the Ale!

    Brits: Beauty in the Eye of the Beer Holder

    According to The Times:

    Drinks companies have been ordered to hire paunchy, balding men for advertisements to meet new ru…