Brilliant Advertising Not Doing The Job

from Chicago Tribune: Illinois and Wisconsin residents with valid driver’s licenses who take delivery of a new 2004 or 2005 VW Golf, Beetle or Beetle convertible through March 31 will get a free “In the Car” insurance policy that’s good for one year. The policies exceed the minimum requirements in both states.
The policy is underwritten by Nationwide Mutual Insurance Co.
VW attempted other novel promotions last year, such as offering Golf buyers a free iPod and Jetta buyers a free mountain bike. But neither generated much interest, as both had soft sales last year.
Golf sales were down 45 percent in November and more than 18 percent for the year, and Beetle sales were down 60.7 percent and 27.6 percent respectively. VW also announced production cuts on Golf in Germany because worldwide demand is soft.

About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • clyde

    Demand for Volkswagen products might have to do with the fact most are overpriced versus the competition.