It’s probably easy to imagine how amazing this holiday weekend will be for the folks at Foursquare. Fresh Funding? Check. More press coverage than the Jonas Brothers? Check. Fortune 100 brands knocking down your door? Check. A starring role in a History Channel commercial that will air all July 4th weekend? Double Check.
But why stop there. Cable is a rich mine.
According to Mashable, Foursquare has also partnered with the Independent Film Channel (IFC) to create a crowdsourced virtual travel guide dubbed, “The IFC Always On. Slightly Off. Guide to America.”
The IFC and Foursquare partnership is indicative of a broader trend: entertainment properties pairing up geolocation services to offer branded tips or tie-ins with their core products. Mashable also notes that brands are on this now, even though some of the geolocation services are still in beta.