Brands Too Can Be Repurposed

An auction of office equipment and movie memorabilia was held earlier this year at the Movie Gallery/Hollywood Entertainment headquarters in Wilsonville. Now the bankrupt company is preparing to auction off its brand names, digital assets and customer information.
According to The Oregonian, the Nov. 9 auction will be handled by the valuation firm Streambank of Needham, Mass.
“The company has been operating for more than 20 years and has spent hundreds of millions of dollars on advertising and marketing, thereby establishing powerful brand recognition throughout the United States,” Streambank wrote in an online posting outlining what’s for sale and the auction process.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.