Brands To Put Their Stamp On Mail

Earlier this week, I bought stamps at the post office. I picked out a book of Katherine Anne Porter stamps which led to a literary discussion with the mail clerk. It left me feeling glad that a federal worker was so well versed in American culture.
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Now this from Ad Age:

The U.S. Postal Service last week canceled an old law that forbade businesses from placing ads or logos on any type of currency — including postage — relinquishing to marketers once-hallowed ground unsullied by commercialism.
The effort is part of the USPS’ push to stem a loss of income as consumers increasingly turn from so-called snail mail to Internet correspondence. First-class mailings have plunged since the mid-1990s from almost 55 billion pieces mailed in 1998 to just over 43 billion last year.

Somehow, I don’t see myself getting too excited by a piece of snail mail with a miniature print ad affixed to it in the upper righthand corner.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.