Brands That Blog

Corporate blogs are proliferating, according to the founder of Technorati.
corpblogpie.jpg
There are significant numbers of individual bloggers at Microsoft and Sun Microsystems, but their blogs are personal, not official. For a closer look at how a blog fits into a firm’s marketing strategy, take a look at Stonyfield Farms, a New Hampshire-based organic dairy with a great story to tell, and four blogs with which to tell it.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.