Brands That Blog

Corporate blogs are proliferating, according to the founder of Technorati.
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There are significant numbers of individual bloggers at Microsoft and Sun Microsystems, but their blogs are personal, not official. For a closer look at how a blog fits into a firm’s marketing strategy, take a look at Stonyfield Farms, a New Hampshire-based organic dairy with a great story to tell, and four blogs with which to tell it.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Disc golfer. Fan of Kurt Vonnegut, community radio and wolves in the wild. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.