Brands Spawn Labels


I often find myself saying, “If you’re thinking it, someone else is doing it.”
According to Ad Age, that someone else is Pepsi.

Sprouting from its Green Label Art initiative, the Pepsi brand has launched a virtual record label dedicated to digital singles. Green Label Sound, as the nascent outlet is called, has lined up two artists so far, Chicago hip-hop group Cool Kids and boy-girl synth duo Matt and Kim.

So the CPG clients I work for won’t be first to market with this idea. That doesn’t mean the idea can’t be improved upon.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.