I often find myself saying, “If you’re thinking it, someone else is doing it.”
According to Ad Age, that someone else is Pepsi.
Sprouting from its Green Label Art initiative, the Pepsi brand has launched a virtual record label dedicated to digital singles. Green Label Sound, as the nascent outlet is called, has lined up two artists so far, Chicago hip-hop group Cool Kids and boy-girl synth duo Matt and Kim.
So the CPG clients I work for won’t be first to market with this idea. That doesn’t mean the idea can’t be improved upon.