Brands Need To Work The Room

Gary Vaynerchuk of WineLibraryTV is a big fan of social media. It’s worked for him, as he’s grown his family’s wine business in New Jersey and become Internet famous in the process.

GV says in the video above that brands have to care enough to work the room. In other words they can’t just make a presentation from the stage and be done with it. That type of “talking to” is Nowheresville today.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Disc golfer. Fan of Kurt Vonnegut, community radio and wolves in the wild. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.