Brands Need To Work The Room

Gary Vaynerchuk of WineLibraryTV is a big fan of social media. It’s worked for him, as he’s grown his family’s wine business in New Jersey and become Internet famous in the process.

GV says in the video above that brands have to care enough to work the room. In other words they can’t just make a presentation from the stage and be done with it. That type of “talking to” is Nowheresville today.

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.