John Dodds speaking about Twitter Spam, alternatively known as Twam or Spitter, says companies need to be receptive to direct messaging on Twitter, but not use the service to blast their pitches shotgun style.
When we market our company’s products/services, we have to remember that part of the job is to to be the individual’s advocate. It’s all too easy to serve the company’s needs and forget about the customer.
Naturally, this pearl of wisdom is much bigger than the media in question. If we don’t care about the customer we’re trying to reach and have “a relationship” with, then there’s no hope for our clients’ messages.