Brands Have Been Broadcasting For Generations, Now They’re Starting To Listen

Did you happen to mention to @tridentlayers how you feel about the brand’s new gum? No? Where you been?
Trident_tweets.png
The brand-aware on Twitter did, and some of their whimsical bursts are now being placed by the brand in front of a much larger audience care of a full page ad in today’s USA TODAY.
According to Mashable, the Trident team used Twitter Search to find authentic (not sponsored) micro-messages.
Why does this ad matter? It doesn’t, except that Twitter and Facebook are now household names in this country and the two messaging services did not even exist a few short years ago. The ad itself isn’t all that, but the idea that what people are saying about a brand is suitable material for a full page ad in one of our only national newspapers, that’s notable.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.

  • http://multicultclassics.blogspot.com HighJive

    You wrote: “The ad itself isn’t all that, but the idea that what people are saying about a brand is suitable material for a full page ad in one of our only national newspapers, that’s notable.”
    Disagree with these tweets being suitable material for a full page ad. It’s actually an example of an advertiser that doesn’t understand social media. Plus, read the tweets. If they weren’t written by Trident employees or its ad agency, I’ll chew shit-flavored Trident for a week. PR and digital shops are constantly fabricating tweets and blog comments for their clients. It’s the new (media) hucksterism.
    This ad is pathetic, and I’ll bet the public ignored it completely. That’s what they do with shitty ads.

  • http://www.adcontrarian.com bob hoffman

    What HighJive said.

  • http://adpulp.com David Burn

    High Jive,
    You wrote: “If the (tweets) weren’t written by Trident employees or its ad agency, I’ll chew shit-flavored Trident for a week.”
    Damn it man, we need more readers like you!
    Better yet, how about you start contributing scathing posts to this site?

  • http://multicultclassics.blogspot.com HighJive

    My scathing comments don’t suffice?

  • http://adpulp.com tweeter

    visited mashable and saw that trident employees also left comments there gushing over the ad – and a trident executive made comments too. these people are bona fide losers. plus, they continue to insist the tweets were not sponsored. ok, but the people behind them do have one thing in common: they are losers.
    melissakmurray has worked as an ad agency account person and in marketing positions, currently serving as an “emerging media consultant” for careerbuilder.com
    lollieshopping is a copywriter and editor who writes about fashion and shopping
    eddahlen is a 17-year-old with 35 followers and 403 tweets. a recent tweet read: Ugh. Dentist appointment. I have to get 3 cavitys filled. Wish me luck. :(
    (obviously, he doesn’t regularly chew Trident)
    amybites is a foodie-baker with a recipe blog.
    mscalcote – i’m gonna leave her alone, ‘cause she is the only one who seems sane.
    warob does not have a coherent tweet to date. go ahead and see for yourself.
    xstandforitx is another mindless fuck.
    cameron_crazy is a mommy blogger. ‘nuff said.
    fitbottomedgirl is a fitness/weight-loss enterprise. it should be noted that wrigley’s extra gum is an official sponsor of nbc’s the biggest loser. maybe fatbottomedgirl is seeking a corporate sponsor.
    but here are some actual tweets trident is not going to publish in an ad, courtesy of @SimoneSerhan:
    @melissakmurray may or may not have for dicks in her mouth right now. (she does)… trident layers is gross.
    @mattchew03 trident layers taste like like shit
    @MsCalcote you know whats up? Not Trident Layers
    http://twitpic.com/v072g – @eddahlen@warob@amybites are in the newspaper. By the way trident layers sucks

  • http://theworsthorse.com the worst horse

    what High Jive said.

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