Brands Growing Desire To Serve, A Huge Boon for Experiential Marketing

Hey, it’s 4:23 PST and I haven’t talked about branded utility today. Time to fix that…

The agency behind this McDonald’s service idea is Cossette in Vancouver, BC, where they practice something called “Convergent Communications.”
Hey, as long as it creates positive brand impressions, I’m for it.
[via Metal Potential and The Denver Egotist]

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.