Hey, it’s 4:23 PST and I haven’t talked about branded utility today. Time to fix that…
The agency behind this McDonald’s service idea is Cossette in Vancouver, BC, where they practice something called “Convergent Communications.”
Hey, as long as it creates positive brand impressions, I’m for it.
[via Metal Potential and The Denver Egotist]
About David BurnI wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.
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