Branding By The Book

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Written by retired Publix vice president of human resources Joe Carvin, A Piece of the Pie takes readers on a journey through customers’ experiences at Publix. It also highlights associates’ experiences in making shopping a pleasure for customers.
“A Piece of the Pie” is now available for $9.95 in all Publix stores.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.