Branding By The Book

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Written by retired Publix vice president of human resources Joe Carvin, A Piece of the Pie takes readers on a journey through customers’ experiences at Publix. It also highlights associates’ experiences in making shopping a pleasure for customers.
“A Piece of the Pie” is now available for $9.95 in all Publix stores.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.