Branded Utility Meet Transportation Infrastructure

KFC is filling more than hungry stomachs. The Colonel and his crew got started yesterday in their hometown of Louisville filling up potholes around the city. There are an estimated 350 such potholes in America–one for every man, woman and child.
KFC also issued an open offer to mayors of cities nationwide, asking them to describe their city streets’ state of disrepair. “In honor of our “Fresh Tastes Best” campaign, we want to come and Re-“Fresh” your roads!” Roger Eaton, President of KFC says in the letter.
In addition to Louisville, four more cities, chosen at random, will receive KFC’s road re-“fresh”ment, promising citizens a smooth drive that is fit for a Colonel.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Yeah, but they’re filling the potholes with the Colonel’s 11 herbs and spices – plus mashed potatoes.

  2. While I don’t think they should be allowed to paint the street, it’s an interesting to think that companies could do what the government has been unable to do in exchange for a little ad space. (There are plenty of potholes around where I live that I’d stare at an ad for a few seconds each drive to fix.) If KFC could fill the holes and then just advertise that fact via billboard instead of street spray paint, I’d be all for it.