Branded Utility Meet Transportation Infrastructure

KFC is filling more than hungry stomachs. The Colonel and his crew got started yesterday in their hometown of Louisville filling up potholes around the city. There are an estimated 350 such potholes in America–one for every man, woman and child.
KFC also issued an open offer to mayors of cities nationwide, asking them to describe their city streets’ state of disrepair. “In honor of our “Fresh Tastes Best” campaign, we want to come and Re-“Fresh” your roads!” Roger Eaton, President of KFC says in the letter.
In addition to Louisville, four more cities, chosen at random, will receive KFC’s road re-“fresh”ment, promising citizens a smooth drive that is fit for a Colonel.

About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • HighJive

    Yeah, but they’re filling the potholes with the Colonel’s 11 herbs and spices – plus mashed potatoes.

  • Cory O’Brien

    While I don’t think they should be allowed to paint the street, it’s an interesting to think that companies could do what the government has been unable to do in exchange for a little ad space. (There are plenty of potholes around where I live that I’d stare at an ad for a few seconds each drive to fix.) If KFC could fill the holes and then just advertise that fact via billboard instead of street spray paint, I’d be all for it.