Brand Loyalty Increasingly Questioned In Redmond

Schools have been banning text messaging devices and camera phones in an effort to curb cheating among students. Could digital music players be next? If you work for Microsoft and routinely sport an iPod on the Redmond, WA corporate campus, such a ban may not be far off.
According to Wired 80% of the Softies own a portable music player. And Apple’s iPod is by far the most popular choice. So popular is the iPod, Microsoft executives are increasingly sending out memos frowning on its use.
Microsoft’s software is used by dozens of competing music players from manufacturers like Creative Technology, Rio and Sony. And its Windows Media Audio, or WMA, format is supported by several online music stores, including Napster, Musicmatch and Wal-Mart, but not iTunes.

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.