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Brand Love Turns Anthropomorphic

January 26, 2008 By Leave a Comment

Jackie Huba and her man moved from Chicago to Austin recently. She’s finding lots of things to love about Austin, including a retail space she likes to call Mr. Flagship, or Mr. F, for short.

I love the Whole Foods flagship store at 6th and Lamar in Austin, Texas. I’ve dated its cousins in Chicago, New York and Dallas, but Mr. Flagship is a hunk.

As an expression of her devotion, Huba ate every meal for a week at Mr. F.
Here’s her visual documentation, a.k.a. photoset on Flickr. Whole Foods doesn’t allow photographs to be taken in its stores, but Huba asked for and received permission.

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Filed Under: Brand Evangelism
About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.