Brand Evangelists Deploy Wiki

Podcatsing and blogs are getting all the love right now, but let’s nto overlook Wiki as a premium vehicle for discussing brands.
nano_wiki.jpg
nanoSpot, a new Wiki creating community around Apple’s new iPod nano is a classic example of a customer generated media exchange. And while customer generated is the ideal, there’s no reason a brand could not create, promote and learn from this type of web space.

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.