Brand Evangelists Deploy Wiki

Podcatsing and blogs are getting all the love right now, but let’s nto overlook Wiki as a premium vehicle for discussing brands.
nano_wiki.jpg
nanoSpot, a new Wiki creating community around Apple’s new iPod nano is a classic example of a customer generated media exchange. And while customer generated is the ideal, there’s no reason a brand could not create, promote and learn from this type of web space.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing affordable and effective integrated marketing solutions to mid-market clients.