BP Spills Lots Of Money On Slick Gulf Tourism Spots

Having lived in Atlanta for a good portion of my life, I’m accustomed to seeing tourism commercials advertising Southeastern US tourism destinations.

But now that I’m 2500 miles away, it’s a little odd. It’d take me a good 10 hours of travel to get from Seattle down to, say, Panama City. Not that it doesn’t look attractive this time of year. But I think BP is wasting a good deal of money on some very not-targeted media buys. Here in Seattle, I’ve been seeing spots like this all weekend:

Does this change your perception of BP? Do they have a responsibility to spend their money promoting tourism nearly two years after the Deepwater Horizon explosion?

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.

  • td

    i’m from louisiana. i live in portland, i was in louisiana this past weekend and saw these spots for the first time. it’s nice work, killed at the end by the revelation that’s it’s from BP. what??? stop trying to look good and actually make good. the responsibility they have is not to promote tourism; it’s to clean up 100% of the mess, compensate those whose lives and livelihoods were wrecked by their actions, and make sure it never, ever happens again. if they have a few extra million to make and place “come back to the gulf coast” spots, give it to those states’ tourism agencies. and don’t tag anything with “sponsored by BP.” that just means “we still have lots of money — you should like us, really.”