Big, boring corporate websites, such as Unilever and P&G, attract a bigger audience than prime time TV shows, according to Ad Age:
Such package-goods marketers as Procter & Gamble Co. and Unilever don’t sell many products directly online. Their low-cost, low-involvement brands tend not to generate much search. Yet the websites of P&G and Unilever now reach nearly 6 million and 3 million unique visitors, respectively, in the U.S. each month, according to ComScore Media Metrix.
Of all options for influencing the online influencers, brand websites rank highest both in consumer acceptance and marketer control, he said. But most brands still don’t fully capitalize on their websites by offering video, blogs or other elements of online communities.
Man, it will be cool when they do. I’ve worked on some corporate sites and it is amazing how much traffic they get. Thing is, corporate sites are typically overseen by corporate-type people. And you know how that can be.