Science fiction writer David Niall Wilson offers “ten thoughts about the internet,” all of which are spot on.
Here’s his sixth point:
Entertainment, laughter, things that make people return happily to your section of the universe – these are the best tools at your disposal. Lolcats has a very simple site with a million unpaid comedians drawing their traffic. It works. Corporate sites are like the old rabbit fur blanket I once owned, and the reaction my cat had to it. I would drop her on it, and she literally seemed magnetically opposed, leaped away in panic. Boring, overbearing web marketing is going to fail.
What’s sad is how long this point is taking to sink in. Dynamic Web sites are hard to create and maintain. They’re also open, fluid and fast moving, in other words scary as hell to a client culture and agency culture reared on antiquated notions of control.