Saatchi & Saatchi LA has introduced a new campaign for the Toyota Venza that plays with generational identity. Here we see a concerned daughter’s POV that doesn’t quite match up with the reality on the ground.
The concept is grounded in findings from Saatchi LA’s consumer insights research, which found that active boomers want to spend on things that bring them self-fulfillment. Sounds like the 1960s all over again.