Bond On Bond

Stuart Elliott of The New York Times spoke to MDC Partners CEO Miles Nadal, a man he calls “The Monty Hall of Madison Avenue.” He also spoke to some of the agency heads in bed with MDC.

“The really talented, creative people don’t like being told what to do,” said Jonathan Bond, co-chairman of Kirshenbaum Bond in New York, who with Richard Kirshenbaum sold 60 percent of the agency to Mr. Nadal in 2004.
“I don’t know if we’d be good in a corporate structure,” he added. “We’d probably get fired in a week, with good reason.”
In contrast, “MDC has been a good fit for us,” Mr. Bond said. “We just go do it till someone tells us not to — and no one ever has.”

Bond nicely brings this around, making his decision to sell part oh his agency to the Toronto-based conglomerate seem reasonable. But it’s that preceeding sentence that I linger on, for there lies the difference between an entrepreneur and a company man, a.k.a. worker bee.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.