Bogusky Wigs Out

Agency sites typically suck for a variety of reasons. They tend to be static affairs full of stilted language about proprietary methods and other chest beating nonsense. They also tend to sit idle for years before being swapped out, which is bad form for any company that needs to prove itself in digital media.
According to The Denver Egotist, Crispin Porter + Bogusky isn’t going to play that tired old game any longer. The Boulder/Miami shop has launched a new site that Alex Bogusky describes as “a giant digital fishing net that gathers everything that’s relevant about us and our clients.”

Because the new design is a direct lift from Modernista’s original idea, The Egotist isn’t all that stoked:

In all honesty, they seem rather late to jump on this bandwagon–so the news is so-so exciting to us. For an agency that prides itself on its own PR, however, it’ll be a great way to get the word out and to follow what’s happening inside that giant circus tent.

I think any entity that’s willing to cede control of its message, in part or in whole, to the crowd is making quite a statement (about the value of fearlessness).

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About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • http://matthaupt.wordpress.com Matt Haupt

    It’s funny because just reading the title to this I thought “Oh another agency jumping on the Modernista bandwagon”, but to be honest, I really like their site and for a few reason.
    Yes the whole concept is just like Modernista, but the website design is easy to use and easy to understand, while Modernista’s somewhat tripped me up a bit (until I got used to it). Oh, and I love that there are different tabs that turns the agency page into a “client’s page” with all of the content changing to client specific news/blogs/video. Nice touch.

  • nancy

    first time i actually heard this guy’s voice.
    As for some blogging posts where it’s all where it’s at
    yesterday i ate at burger king. this doesn’t happen too often, but when it does I notice the person at the counter taking orders and serving the trays is usually a middle aged female. is that a franchise strategy in this part of indiana because of the abundance of frat boys who might actually miss their moms? or is that a nationwide occurance or am i just being selective in my observations?
    i’ve been known to mishear lyrics and thinks
    maybe those frat boys in town weren’t calling milf the other day.. maybe they were yelling milk. im sorry boobies made me think that.

  • nancy

    alex,
    i came back here today after reading the burger king news over the weekend. I had to watch this video again because there was something in it that i couldn’t put my finger quite get.
    now i have become tired and unamused commenting in the blogosphere and haved vowed to stop commenting. Though, i did promise myself to say goodbyes to the places i visited most. so goodbye david. thank you for putting up with my bad grammar, misspellings and non profitable, nonsensical ideas.
    but alex, i see it now after the please be kind, rewind and rewatch. you are one of those conflicted personalities. the tom jeffersons of politics, the johnny depps of the movies, the alex boguskies of agencies. Sure it’s there. I see it like i would see it looking in the mirror.
    GADS i love that. positively. Good luck, alex. life is interesting through eyes like yours.