Bob Bly On Shaky Ground With Bloggers

Copywriter and author, Bob Bly, wrote a piece for DM News about how blogs are little more than vanity publishing with no real future for brands.
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Bloggers are, of course, hacking this man’s argument to bits.
See:
The Copywriter Who Didn’t Get It
Steve Hall’s rant or
Rick Bluner’s critique.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.