Bob Bly On Shaky Ground With Bloggers

Copywriter and author, Bob Bly, wrote a piece for DM News about how blogs are little more than vanity publishing with no real future for brands.
BobBly.jpg
Bloggers are, of course, hacking this man’s argument to bits.
See:
The Copywriter Who Didn’t Get It
Steve Hall’s rant or
Rick Bluner’s critique.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.

  • http://ripples.typepad.com/ripples/2004/11/bob_bly_has_joi.html Ripples

    Has Bob Bly joined Yesterday’s Experts?

    It is a sad thing to see someone with obvious talent demonstrate to all and sundry that he does not understand what is happening in the world around him. Bob Bly, a direct marketing guru of considerable reputation, seems

  • http://www.bly.com Bob Bly

    You wrote:
    “Copywriter and author, Bob Bly, wrote a piece for DM News about how blogs are little more than vanity publishing with no real future for brands.”
    That’s inaccurate, because my article doesn’t say anything about brands or branding.
    My complain with blogging is that other forms of online marketing — e.g., e-zines, e-mail marketing — generate significant positive ROI … and there is little evidence that blogging does the same.
    So far, none of the dozens of commentators on my article have proven me wrong.
    What do I mean by significant?
    My major client does $40 million in annual sales directly from e-mail marketing.
    I am looking for evidence of a blog that does 1% of that — $400,000 in direct sales.
    So far, no takers….

  • http://adpulp.com David Burn

    Hi Bob!
    Blogs have yet to be adopted by marketers. There are only a handful of corporate blogs out there today, and they exist to build the brand, not as direct marketing tools.

  • http://nevon.typepad.com/nevon/2004/11/developing_a_co.html NevOn

    Developing a conversation with Bob Bly

    Last week, copywriter Bob Bly became the target for highly critical comment all over the blogosphere following an article he wrote in DM News that said blogging is a complete waste of time. As other bloggers did I posted