Bob Barrie’s Agency Gets Off The Ground With United

At the Chicago Sun-Times, Lewis Lazare doesn’t usually have breaking news, but today he’s got an exclusive story:

United Airlines will stun the ad world today when it shifts its advertising account from Fallon/Minneapolis — its home for a decade — to a startup boutique agency, Barrie D’Rozario Murphy/Minneapolis.
United now will become the new shop’s flagship account. Per United Senior Vice President of Marketing Dennis Cary, the shift to BDM was designed to ensure the airline’s forceful and wonderfully sophisticated “It’s Time to Fly” ad campaign is sustained at the high level it has been at since being launched three years ago.
Cary is convinced the airline made the right move to go with BDM for its creative. Two of the principals in the new agency, Stuart D’Rozario and Bob Barrie, were instrumental in the original creation of the United campaign when they were top creatives at Fallon. Both Barrie and D’Rozario left Fallon some six months ago. David Murphy, former president of Saatchi & Saatchi/Los Angeles, recently announced he would join Barrie and D’Rozario.

Wow. From what I’ve always heard, Bob Barrie is a class act, so I think this is great news. Account people seem like they’re always the ones who lure accounts away with established client relationships, so it’s interesting to see an account move along with the creatives who’ve worked on it. Although it might be extra chilly in the Minneapolis ad scene today, as sometimes happens when accounts move with people.
UPDATE: Read the Press Release here.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for Dan published the best of his columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.


  1. I worked with Stuart D’Rosario for several years at Arnold, and can tell you he’s one class act, too. Smart, talented, and an extremely nice guy.

  2. vince kamin says:

    My own recent flight experiences were highly
    miscalculated. People were actually lined up
    and waiting in terminals to fly United. At
    first I thought it was a delay–but “No”–
    it was passengers lining up waiting to take
    any flight they could get to travel to their
    respective destinations. Winding around O’Hare
    Airport people were cracking jokes (and gum) while waiting patiently for a flight to be
    ready for them. I had never experienced anything
    like that! People were making offers to get to
    the front of line. Of course, I held on to my
    own ticket firmly. Eventually my flight took off
    on schedule and I embarked hours later in Los
    Angeles with the same eager lines awaiting there
    too. Pushing my way past them, after sharing a
    sandwich with a famous chef from Chicago who made
    sandwiches from his own receipes I felt ready to
    embrance the “City of Angels.”