Boards Plussed

Normally, the simplest idea is the best idea. But sometimes an idea can be too simple. When that’s the case, it’s necessary to have a great director lined up. Which is precisely what TBWA\CHIAT\DAY\SF did, when facing this quandry. They wisely chose Reginald Pike’s Brian Lee Hughes to make their latest spots for Adidas.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. they would also make good print ads. oh wait, they ARE print ads. miaow!