Boards Plussed

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Normally, the simplest idea is the best idea. But sometimes an idea can be too simple. When that’s the case, it’s necessary to have a great director lined up. Which is precisely what TBWA\CHIAT\DAY\SF did, when facing this quandry. They wisely chose Reginald Pike’s Brian Lee Hughes to make their latest spots for Adidas.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.

  • veedub

    they would also make good print ads. oh wait, they ARE print ads. miaow!