Boards Plussed

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Normally, the simplest idea is the best idea. But sometimes an idea can be too simple. When that’s the case, it’s necessary to have a great director lined up. Which is precisely what TBWA\CHIAT\DAY\SF did, when facing this quandry. They wisely chose Reginald Pike’s Brian Lee Hughes to make their latest spots for Adidas.

About David Burn

Comments

  1. they would also make good print ads. oh wait, they ARE print ads. miaow!