Blue Grassers Say, “Hold The Cheese”

July 18, 2005 By David Burn

BBC: The state of Kentucky is set to withdraw the design of the state’s smiling sunshine face from its licence plates because it is so unpopular.
Perched beneath the line “It’s that friendly” on the plates, the smiling sun has met ridicule and scorn.

Drivers have been drawing moustaches on the face, or transforming the smile into a scowl in protest.
The new design features an outline of the state of Kentucky in the centre and the words “Unbridled spirit”.
“A lot of people found them so obnoxious they wouldn’t put them on their cars,” county official Don Blevins told the Associated Press.

Filed Under: Mascots

About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.