Blue Grassers Say, “Hold The Cheese”

BBC: The state of Kentucky is set to withdraw the design of the state’s smiling sunshine face from its licence plates because it is so unpopular.
Perched beneath the line “It’s that friendly” on the plates, the smiling sun has met ridicule and scorn.
KY_plate.jpg
Drivers have been drawing moustaches on the face, or transforming the smile into a scowl in protest.
The new design features an outline of the state of Kentucky in the centre and the words “Unbridled spirit”.
“A lot of people found them so obnoxious they wouldn’t put them on their cars,” county official Don Blevins told the Associated Press.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.

Comments

  1. They’ve been drawing moustaches on it? It’s Kentucky–draw a mullet on it and everyone will love it.