Blue Demon Hispanic Marketing

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Responding to growing industry needs brought on by the diversification of the American marketplace, DePaul University’s College of Commerce has launched a new Hispanic marketing major. In addition to core marketing classes, students enrolled in the major will take courses in Latin culture and marketing, integrated communication for Hispanic markets and commercial Spanish language, which requires Spanish proficiency. A Hispanic marketing internship is also required.
[via Lewis Lazare]

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.