Blue Demon Hispanic Marketing

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Responding to growing industry needs brought on by the diversification of the American marketplace, DePaul University’s College of Commerce has launched a new Hispanic marketing major. In addition to core marketing classes, students enrolled in the major will take courses in Latin culture and marketing, integrated communication for Hispanic markets and commercial Spanish language, which requires Spanish proficiency. A Hispanic marketing internship is also required.
[via Lewis Lazare]

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.